As email marketers, we can’t control what happens after we hit send – but we do have control over several of the key factors that influence email deliverability and fraud risk. In this article, we’ll dive into email validation and verification, list hygiene, authentication protocols, and reputation monitoring to help ensure that you’re delivering your messages directly to the inbox.

Check email deliverability and fraud risk is critical to ensuring that mistyped, inactive, and nonexistent emails stay off of your list and that you’re not sending to spam traps or complaints. This practice also helps improve email deliverability by building trust with mailbox providers and signaling to them that your emails are authenticated.

Check Email Deliverability and Fraud Risk: Ensuring Safe Communication

Email authentication is like a passport for your email messages – it proves to the receivers that you are who you say you are, which increases deliverability and reduces the chance of spoofing or phishing. Email authentication is accomplished by implementing protocols such as SPF and DKIM to validate that your “from” address is valid and has been authorized to send messages on your behalf.

Finally, a strong sender reputation is the most important factor in determining whether an email reaches a subscriber’s inbox. The best way to build a robust and trustworthy reputation is by authenticating your emails with SPF, DKIM, and DMARC. This signals to mailbox providers that you’re not a source of phishing or other illegitimate content, and they can take the necessary steps (quarantine, reject, etc.) to protect their customers.