Whether or not the andrew tate new world ate is guilty of the crimes for which he’s charged isn’t important to his most devoted followers. What matters is that he stands for something that, in a world where men are losing their vise-like grip on power, resonates with a group of men seeking to reclaim it.

In the movie The Matrix, Neo is offered a choice between a blue pill that keeps him trapped in the matrix and a red one that allows him to experience reality and live a purposeful life. Andrew Tate offers a similar vision to his students. He calls it “red pilling,” which means rejecting cultural norms and embracing a life of perceived freedom.

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But his students also pay for access to a virtual school called The Real World, which offers step-by-step guides on how to generate wealth through various methods, including sex trafficking. According to leaked chat logs, the program is designed to train hardcore followers how to groom women into online sex work and is reminiscent of pickup artist tactics.

Unlike Hustlers University, which was run on Discord servers, TRW is hosted on its own servers and has its own payment processor. Its founder, Andrew Tate, says he developed the site to be resistant to attack and has added a lot of valuable course content since its launch.

Since Andrew and his brother Tristan were arrested in Romania on charges of human trafficking, rape and creating an organized crime syndicate last year, a campaign has emerged to free them from jail and return them to The Real World. Hundreds of thousands of people have signed petitions, made supportive TikTok videos and rallied on the streets.